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Why did a daily campaign budget stop spending before midnight?

@quietcomet

48 reputation

1472
The campaign spent about 82 percent of its daily budget and then stopped receiving impressions for several hours. It still showed Active. Is pacing expected to hold budget back late in the day?
Posted August 24, 2026Sign in to vote

2 replies

@adquokka

81 reputation

Accepted answer
Pacing can hold back budget when the remaining eligible inventory is limited or recent traffic quality falls. Check the delivery breakdown for targeting and publisher availability before raising the cap.
@quietcomet

48 reputation

The next day spent normally for us. A narrow country and category combination caused the late-day slowdown rather than a billing issue.

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