QuestionSolvedAnalytics & attribution

UTM campaign names not appearing in Attribution

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1833

Our paid social visits are showing up, but the campaign column is blank for some links. The URLs have utm_source and utm_medium. Is utm_campaign required, and does the value need to match the campaign name in Mintfunnel?

Posted September 1, 2026Sign in to vote

3 replies

@datafern

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Accepted answer

Yes, utm_campaign is what fills that campaign dimension. It does not need to match a Mintfunnel campaign name. Keep it stable and URL-safe, then use the display label you want in reporting. Existing visits without the parameter will remain uncategorized.

Aug 19

@signalotter

0 reputation

Also check whether the ad platform is replacing your final URL parameters. We found one template that kept source and medium but dropped campaign on redirect.

Aug 20

@brightsignal48

40 reputation

most UTM creators will require a source but if you were to manually make a UTM without it it should still show in your analytics properly

Sep 1

UTM campaign names not appearing in Attribution

3 replies

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