QuestionSolvedAnalytics & attribution

UTM campaign names not appearing in Attribution

33 reputation

1112

Our paid social visits are showing up, but the campaign column is blank for some links. The URLs have utm_source and utm_medium. Is utm_campaign required, and does the value need to match the campaign name in Mintfunnel?

Posted August 19, 2026Sign in to vote

2 replies

@datafern

68 reputation

Accepted answer

Yes, utm_campaign is what fills that campaign dimension. It does not need to match a Mintfunnel campaign name. Keep it stable and URL-safe, then use the display label you want in reporting. Existing visits without the parameter will remain uncategorized.

Aug 19

@signalotter

31 reputation

Also check whether the ad platform is replacing your final URL parameters. We found one template that kept source and medium but dropped campaign on redirect.

Aug 20

UTM campaign names not appearing in Attribution

2 replies

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