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DiscussionAnalytics & attribution

Recommended timezone for teams reporting across regions

@metricfox

86 reputation

642
Our marketing team works in New York and Singapore while campaigns run globally. Do most teams keep the workspace in UTC, or use the finance team timezone and convert exports later?
Posted August 29, 2026Sign in to vote

2 replies

@datafern

112 reputation

We use UTC for the workspace because campaigns and onchain events are global, then convert the final client report. It prevents daylight-saving changes from shifting day boundaries.
@metricfox

86 reputation

Finance timezone can be better if invoices and daily budgets are the primary comparison. The important part is choosing once and writing it into the reporting template.

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